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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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15. B2B Audio, Video, and Interactive Marketing

There’s a lot of different digital media you can include in your B2B marketing strategy. We’ve already covered website marketing and search engine marketing, email marketing and blog marketing, even social media marketing; now it’s time to look at the other media online—audio, video, and the interactive medium of web-based seminars.

As you might suspect, there are lots of ways to incorporate these into your digital marketing mix. How you do so depends to a degree on the media you choose as well as your company and the products and services you offer.

Using Podcasts for B2B Marketing

We’ll start with the audio side of things, in the form of online podcasts. A podcast is like a radio show that’s ...

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