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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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14. B2B Social Media Marketing

The biggest buzz in digital marketing today is social media marketing—marketing on Facebook, LinkedIn, Google+, Twitter, and other social networks. How important is social media to your B2B marketing strategy? What’s the best way for your company to use these social media?

Social media marketing is a new thing for many B2B marketers. Read on to learn how to best incorporate social media marketing into your company’s digital marketing plans.

Understanding Social Media

What is—or, rather, what are—social media? In a nutshell, social media are those websites, services, and platforms that people use to share experiences and opinions with each other. They cover everything from social networks (users share the details ...

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