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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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9. B2B Website Marketing

All digital marketing revolves around one essential element: your website. That’s right, everything you do online, from the keywords you target to the blog posts you make, centers your home on the Web. If you don’t create an exceptional website experience, nothing else matters; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to.

Your digital marketing, then, has to start with the design of your website. But what makes for a great B2B website? It’s all about giving current and potential customers what they need—and making what they need easy to find.

Why Your Website Is Important

It should go without saying that your website is your company’s home base on the Internet. ...

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