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B2B Digital Marketing: Using the Web to Market Directly to Businesses by Michael Miller

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8. Creating a B2B Digital Marketing Plan

After you’ve decided how you want to include digital marketing in your overall marketing strategy, it’s time to produce a formal plan—a B2B digital marketing plan. Such a plan is an important roadmap for your digital marketing activities, and a way to measure the success of these activities.

For many B2B companies, digital marketing is a new thing. You don’t want to blindly enter into these new marketing activities; you need to know what you’re doing and why, and what your goals are. That’s why a digital marketing plan is the essential first step in implementing your B2B marketing strategy.

Why You Need a Digital Marketing Plan

I’m going to assume that, as a B2B marketing professional, you know all about ...

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