4.5. When You Do Have to Make a Level 3 Decision

From time to time, it is necessary to bring together an entire team of people to make a decision. This can be a treacherous situation, fraught with opportunities to see a group of bright people take far too long to make a really poor decision. Although it is wonderful to have the benefit of the experiences and ideas of a wide array of people, the goal in a culture of urgency is speed while still delivering the best possible decision. I have watched this process unfold both beautifully and painfully in organizations around the world. In the companies that were able to achieve consensus quickly on high-quality decisions, there seemed to be a pattern of key questions they asked themselves as they ...

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