1.6. THINGS TO THINK ABOUT AND DISCUSS
It is important to take time and give the following questions some serious thought. Be honest with yourself, and think your answers through in detail. You might also find it valuable to gather several people from your organization to discuss these questions as a group, exploring how each of you might answer the same questions differently. These opposing points of view and alternative ideas are critical to developing quality answers.
What is the mission of our organization? Why do we exist? What is the noble purpose we are fulfilling?
Who in society would suffer, other than our employees, if our organization went out of business?
What is the vision for our organization? What are we trying to build? Where would ...
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