Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

1.4. SUMMARY OF KEY POINTS

• A clear, vivid, compelling vision of the future of your organization (team, department, region, branch, division) is critical to keeping everyone focused on success.

• A mission says why the company exists, the vision says where we want to go, and values declare how we will act and behave along the way.

• The biggest problem in most organizations is not that they lack vision, but that the vision is poorly communicated throughout the organization.

• A great vision statement is like a mantra—a few key words that inspire and direct your people.

• The four biggest issues for many business leaders are a lack of well-communicated vision, lack of courageous communication, toleration of mediocrity, and poor execution of key plans and ...