Chapter 4. Sense of Urgency
A FAST, AGILE, ADAPTABLE ORGANIZATION THAT MAKES THE IMPORTANT THINGS HAPPEN NOW
Here is another awesomely simple fact: speed equals success. In today's business world, if you can't move fast, you're gone. Hence, a sense of urgency is the next principle of business success. It wasn't all that long ago that getting a message from London to Los Angeles would have taken more than a month; now it's nanoseconds. We learned in business school that competitive differentiation was based on speed, price, or quality: pick two and position yourself in the marketplace. Well, the Internet has completely changed the rules of the game. Now you must deliver very high quality, at the lowest possible price, with superior customer service, ...
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