Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

1.8. One Last Word on Communicating the Vision

I've supplied a list of possibilities, but the most important part of communicating the vision is doing it authentically. As a leader, it is vital to let people know, in whatever way you find most comfortable, that you are truly passionate about the mission, vision, and values of your organization. Different leaders do this in different ways. Some use what is called symbol management, looking for little ways to send a clear message about what they are focused on in the business and what values they hold most deeply. An example is the manager of a large hotel who stops to pick up trash in the parking lot on the way into the lobby, or a customer service manager who answers her own phone by the second ...