Awesomely Simple: Essential Business Strategies for Turning Ideas Into Action

Introduction

I am totally addicted to business. I have had a two-business-books-a-week habit for nearly twenty years now. I can't help myself: I love studying business, I love running businesses, and I love working with employees and customers. To me, it is all a huge, fun, exciting game—a game, I might add, that if played well, can make you a lot of money. My greatest joy, though, comes from teaching businesspeople how to run their companies better. I realized a few years ago that most businesspeople are so busy working "in" their companies that they do not take any time to work "on" their companies. Frankly that scares me, because I know that if a businessperson is not taking serious time to study, learn, think, strategize, and innovate, pretty ...