Chapter 5. Disciplined Execution
A PERFORMANCE-ORIENTED CULTURE THAT DEMANDS FLAWLESS OPERATIONAL EXECUTION, ENCOURAGES CONTINUOUS INNOVATION, AND REFUSES TO TOLERATE MEDIOCRITY
There is a dynamic tension between this chapter and the previous one. I've just finished telling you that speed rules, a sense of urgency is critical, be fast or fail—and now I'm going to turn around and implore you to be methodical and disciplined in everything you do. Urgency and discipline: it seems like an oxymoron. But the two not only can coexist; they must. Speed, in and of itself, is useless without the will and determination of disciplined execution, the fifth of the six principles of business success. Otherwise you just continue to make the same mistakes, but ...
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