Chapter 2. Best People

HIGHLY TALENTED INDIVIDUALS WHO ARE ALSO MASTERS OF COLLABORATION

I want to share an idea with you that can completely shift the future of your company, an idea so important that without it, there is virtually no way to build a great organization. Unbelievably, far too few businesses understand the importance of this very simple fact: the future of your company is directly tied to the quality of talent you can attract and keep.

I know that doesn't sound particularly earth shattering, sexy, or revolutionary, but it underlies one of the most powerful business paradoxes I have encountered. Every business book I buy, every business magazine I read, and literally thousands of research studies clearly demonstrate that no organization ...

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