91. Cultivate Contented Customers
Merely meeting your customers’ needs is not going to earn their loyalty. Customers also have expectations. They are going to measure your company, not by how well you meet their needs, but by how well you exceed their expectations. You must continually look for innovative and creative ways to improve in order to build a customer link for life. To achieve this, you must continue to maintain a high level of efficiency and effectiveness. Customers will not stay loyal if you sacrifice efficiency and effectiveness for the sake of being creative and innovative. Strike a balance between the two, and you will find the secret of cultivating customers who remain contented and loyal.
Performance Prompts
Building loyal ...
Get Award-Winning Customer Service: 101 Ways to Guarantee Great Performance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
