49. Conduct Market Research
As the direct link to customers, you and your coworkers are in the best position to conduct market research. Think about it. Who else can provide better data than the source you are studying? Your customers! Learn and then train your coworkers how to research your customers, and you will gain a valuable source of raw data.
Performance Prompts
Learn how to conduct basic market research:
Observe and listen to customers as they shop in your store, come into your place of business, or call you on the phone. What do their attitudes say about your business?
Get to know your customers, and find out why they come to you.
Pay attention. Listen closely. Customers will tell you what they need from you.
When customers make purchases, ...
Get Award-Winning Customer Service: 101 Ways to Guarantee Great Performance now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
