5. Follow Up for Satisfaction

Most likely, you will not need to follow up every customer contact, but there are situations in which a follow up is appropriate. In the case of a customer who is upset with your company, like Ms. Robbins, a follow up is not only appropriate, it should be standard procedure.

Performance Prompts

  • Follow up to make sure your customer knows how to use a new product.

  • Follow up if your customer had a lot of questions before buying the product.

  • Follow up if the customer was confused about the agreed-upon solution to a problem.

  • Follow up to thank a customer for a large sale.

  • Follow up by telling existing customers about new products or an upcoming sale.

  • Follow up when a customer is upset with your company. After finding the ...

Get Award-Winning Customer Service: 101 Ways to Guarantee Great Performance now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.