CHAPTER 1

Pre-Postproduction

Preparing for an edit is not fun. It’s not sexy. It doesn’t impress clients. But if you do it incorrectly, it can lose you clients because it can affect every step of the process all the way to delivery. There are things that you need to know and understand in order to correctly ingest and organize the materials that you’ve received from production and that you will probably continue to receive throughout postproduction.

This is one of the steps of the process that separates the men from the boys and the women from the girls. Knowing the right questions to ask and understanding what the answers will mean for your end product has a lot to do with experience. But all that experience can be learned and distilled and ...

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