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Authentic Leadership by Bas Blekkingh

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4

The norms layer

An important aspect of management courses is giving participants the skills to give co-workers, colleagues and managers feedforward. Trainers hope that by understanding this communication model and regularly practicing it course members will gain confidence in using it. It often becomes apparent that course members are quite capable of using feedforward, but rarely do so. The trainer asks, ‘You know how to give feedforward, don’t you?’ At which point the course members point out that in practice things work differently. These management, sales and communication courses are ignoring the norms that are an important phenomenon ...

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