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Augmented-Life in the Smart Lane by Brett King

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Chapter 12

The New Era of Engagement

Contributed by Andy Lark Edited by Brett King

“Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.”

From X: The Experience When Business Meets Designby Brian Solis

Depending on the day and our mood, shopping can be a necessity, a social event, a research project or an outlet for our emotions. Sometimes, we even call it “retail therapy”. On some days, we attack it head-on with a list and a single-minded focus. On other days, we might join friends at the mall and shop with complete abandon, ...

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