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Augmented-Life in the Smart Lane by Brett King

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Chapter 8

Trains, Planes, Automobiles and Houses

“I think it will be quite unusual to see cars that don’t have full autonomy... Any cars that are being made that don’t have full autonomy will have negative value. It will be like owning a horse. You will only be owning it for sentimental reasons.”

Elon Musk, CEO of Tesla, Tesla Earnings call, November 2015

Living with Self-driving Cars

At the CES in Las Vegas in 2015, Mercedes launched a self-driving car called the Mercedes F015. In fact, it reportedly drove itself to the venue. Where it differed from the likes of Google’s self-driving car, or those from Volvo, Audi or Tesla, is that it was specifically designed as a “third place” for consumers, as Dieter Zetsch, head of the German company, ...

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