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Augmented-Life in the Smart Lane by Brett King

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About the Contributors

Andy Lark

Andy Lark is a globally awarded marketer and business leader. Today, he is the chief marketing and business officer of Xero, the cloud accounting software leader and one of the world’s fastest-growing software as a service (SAAS) companies. Xero was named the world’s most innovative growth company in 2015 by Forbes. For the past two decades, Lark has worked alongside CEOs and their leadership teams to define—and then attain—digital and brand greatness for their institutions. These include Air New Zealand, Brocade, Commonwealth Bank, Coles, Dell, Emirates Team New Zealand, IBM, Simplot, Southwest Airlines, Sun, the New Zealand government, Visa and Xero. As an entrepreneur and marketer, Lark has built some of the ...

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