Why Should Anyone Care about Social Media?
As you are reading this, it is very probable that someone somewhere is writing about your organization.
Why should you care? People have written about organizations, their products and services, and how they conduct business seemingly forever and, except in rare occasions, it hasn’t really been a significant risk. Hundreds of years ago a nameless “accountant” was writing about his “organization” by recording entries in Sumerian that would probably be read only by an appointee of the king. A couple of hundred years ago some Colonial American may have been writing a tract about the poor handling he received at the hands of the local cobbler. As recently as a few years ago, your worst-case scenario may have been a disgruntled employee trying to convince a publisher to print his tell-all book about your organization.
So, if someone is writing about your organization today, why should you be any more concerned than you were in those years long ago?
Because every word that is being typed about your organization by every person who has a nasty or kind thing to say has the potential to be read in the homes, haunts, huts, and hideouts of billions of people throughout the world.
In the movie The Music Man, the Ladies Guild (in the inspired tune “Pick-a-Little, Talk-a-Little,” where images of the busybodies are interspersed with a group of chickens) gossips about the goings on of Marian the librarian. Your organization is Marian, and ...