Common and Popular Social Media Monitoring Tools
We understand that the following is a fairly long list of monitoring tools, but it is not exhaustive. Because the foundation of social media is based on listening, learning, and monitoring, the idea here is that you cannot listen enough to what is being said about and by the brand, stakeholders, industry, and competition. These can also be invaluable to help audit the social media content created by stakeholders (primarily current or former staff and vendors) to ensure that information is not being inappropriately disclosed.
These tools have a wide array of features, some better suited for various organizations or business units than others. For those that are based on a paid subscription, most, if not all, offer a free evaluation to determine which is the most appropriate for the need. Our recommendation is to have someone in your organization review (or at least scan) each of them, identifying the ones with the best fit. It is also worthwhile to test a few to determine the accurate, adequacy, and timeliness for your needs.