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Audio Recording for Profit by David Goggin, Chris Stone

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16

Pro-Audio Pro-Motion

What all winning studios have in common is an intense desire to serve their clients. Some use advertisements to spread the word to potential customers about their individual services. Some use direct mail to explain why their studios are best. Others utilize public relations strategies or are adept at socializing and promoting their facilities personally to likely clients.

All agree that once they attract clients, they want to provide them with full service—everything necessary to keep the customer happy, from digital editing to duplication. They are willing and anxious to subcontract those services that they are not prepared to provide, so they can be a “one-stop shop” for their clientele. One studio owner I discussed ...

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