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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content by James Mathewson, Frank Donatone, Cynthia Fishel

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Chapter 7. Gaining Credibility through PageRank

Keywords mean different things in different contexts. For example, the word track is either a noun or a verb. The noun form refers to the sport involving foot races, the place where various races are held, an essential part of vehicles such as tanks, or a part of a rail line on which trains run. The verb form refers to the act of following game in hunting or checking on the progress of a project. And these are only a few of the uses of the word track. Not all words in the English language have multiple dictionary definitions, but those that don’t carry varied nuances, depending on the context. And puns, sarcasm, irony, and other forms of linguistic complexity are commonplace in natural language. ...

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