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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content by James Mathewson, Frank Donatone, Cynthia Fishel

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Chapter 6. Developing a Search-Optimized Site Architecture

So far we’ve focused on how to fill Web pages with relevant content for your target audiences. Of course, your pages don’t exist in isolation. Preferably, you develop a Web site full of pages as one orchestrated user experience. Your users expect a site with high-level information on the top-level landing pages. And these landing pages lead users to more detailed content, depending on their needs. In this way, your Web experiences are flexible and interactive, giving users the ability to choose exactly the information that is relevant to them.

As noted earlier, this is another way in which Web publishing differs from print publishing. In print, you develop the flow of information and ...

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