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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Book Description

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

  • Take search optimization to the next level by providing the right content to the right user at the right time

  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms

  • New techniques for defining keywords more effectively

  • Authored by IBM web pioneers with 45+ years of content and search optimization experience