TIP 19 You Are More Attractive When You Break Bread with a Competitor
We have met the enemy, and it is us. Pogo (Walt Kelly)
THE TIP today is a bit outrageous: call one of your competitors and invite him or her to lunch with the goal of transforming this competitor into a collaborator.
As a Synchronicity Strategist, you should always be prepared to refer less-than-perfect clients to someone else in your industry for whom they are more perfect. The only way to truly know your competitors is to build relationships with them.
We have worked with many clients who, at first, balked at this tip. They believed that the owners of the other businesses in their industry would not want to share any information ...
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