Notes
1. Geoffrey Brewer, “The Customer Stops Here,” Sales and Marketing Management (March 1998): 31–34.
2. Rahul Jacob,“Why Some Customers Are More Equal Than Others,” Fortune (19 September 1994): 215–224.
3. Margaret J.Wheatley and Myron Kellner-Rogers, A Simpler Way (San Francisco: Berrett-Koehler Publishers, 1999).
4. Robert Fenn, Ph.D., e-mail message to authors, 12 January 2001.
5. Robert Spector and Patrick D.McCarthy, The Nordstrom Way (New York: John Wiley & Sons, 1995).
6. Rick Sidorowicz,“Back to the Beginning—Core Values,” The CEO Refresher, www.refresher.com/ceo, (18 November 1999).
7. Wayne W. Dyer,Manifest Your Destiny (New York: HarperCollins Publishers, 1997).
8. Sarah Ban Breathnach, Simple Abundance: A Daybook of Comfort ...
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