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Attracting Perfect Customers by Jan S. Stringer, Stacey Hall

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BONUS TIP 2 Project Your Light Further Doug Upchurch

We have all kinds of navigational         equipment—satellites, Lorans,        depth sounders, compasses—               all these wonderful things.                 But when your eye sees                   that lighthouse at night,               you know where you are.                                       Rick Amory

ONCE YOUR organization has created its Strategic Attraction Plans to become like a lighthouse standing bright and steady on the shore, guiding the perfect customers safely and securely to its harbor, it then becomes exciting to explore ways of projecting its beam of light even further.

This exploration begins with the consideration of what role technology will play in your ...

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