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Attracting Perfect Customers by Jan S. Stringer, Stacey Hall

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9What Do Your Perfect Customers Expect You to Deliver?

What would you attempt              to do if you knew             you could not fail?                    Robert Schuller

NOW THAT you have a clearer picture of what a perfect customer or client is for you, it’s time to turn your attention to what qualities and attributes make you a perfect vendor for your perfect customers. A relationship is a two-way street. If we expect our perfect customers to deliver all that we want, we must be prepared to deliver what they want, too.

How do you know what your customer expects of you? The answer is simple. As with every other part of your Strategic Attraction Plan, you get to say what you want them to expect of you.

Does this sound impossible? ...

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