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Attracting Perfect Customers by Jan S. Stringer, Stacey Hall

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7 What Is Your Vision of Your Most Perfect Customers?

By asking for the impossible     we obtain the best possible.                           Italian proverb

HOW WOULD you know if you attracted a perfect customer? As we have explored previously, the way to recognize a perfect customer is to first design a prototype of what your perfect customers would look like: how they would behave, what qualities and talents they would possess, what products and services they would purchase from you, what amount of money they would pay you, and how often they would need or purchase your products or services or visit your Web site.

Notice the “perfect client” qualities identified in the following passage shared by Michael O’Neal of People-Centered Training ...

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