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Attracting Perfect Customers by Jan S. Stringer, Stacey Hall

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29

3 Like Attracts Like: Whom Do You Like?

Pay any price to stay        in the presence of     extraordinary people.                  Mike Murdock        The Leadership Secrets                              of Jesus

VINCE LOMBARDI once said, “Confidence is contagious. So is lack of confidence.” That is, like attracts like—confidence attracts confident customers. The power of attraction lies in this principle of reciprocity. When we value ourselves and our business, potential customers are also able to see the value.

For your business to be its most attractive to others, start believing in yourself. When you believe in yourself, you will attract more people who also believe in you. These are the ones who are happy with your hours of operation, ...

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