11 Multiplicity: When One Plan Is Not Enough
A good garden may have some weeds. Thomas Fuller
JUST AS a garden is more attractive when it is filled with a variety of plants and flowers, colors and hues, so too is your business when it is filled with a variety of perfect customers and other stakeholders, such as employees, vendors, partners, and associates.
When we are working to achieve truly big and great goals, such as attracting more perfect customers and clients, we are most likely not working on these goals by ourselves. We are working with partners or employees or investors or other stakeholders who are involved in helping us to achieve these goals. It is essential that these folks also be perfect for you in order ...
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