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Attracting Perfect Customers by Jan S. Stringer, Stacey Hall

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10Where Do You Have Room for Improvement?

Always aim for achievement,         and forget about success.                               Helen Hayes

WHAT DO you have to improve to attract more perfect customers? The answer is simple: only those items that your perfect customers expect you to deliver. A more difficult question is, What are you currently working to improve that your perfect customers do not expect or want you to improve?

This is the most enjoyable stage of the Strategic Attraction Planning Process because it gives you the opportunity to both acknowledge your strengths and to identify where you can “turn up the power” in order to be even more attractive to a larger number of more perfect customers. This stage also prevents you ...

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