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Attract Visitors to Your Site: The Mini Missing Manual by Matthew MacDonald

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Attract VisitorsTo Your Site

The best website in the world won’t do you much good if it’s sitting out there all by its lonesome self. For your site to flourish, you need to find the best way to attract visitors—and keep them flocking back for more. In this Mini Missing Manual, you’ll learn some valuable tricks for promoting your site. You’ll also see how search engines work, how to make sure they regularly index your site, and how to work your way up the rankings of search results. Lastly, you’ll learn to gauge the success of your site with visitor tracking, and you’ll use a powerful free service called Google Analytics to learn some of your visitors’ deepest secrets (like where they live, what browser they use, and which of your web pages they find absolutely unbearable). Before you know it, you’ll be more popular than chocolate ice cream.

Your Website Promotion Plan

Before you plunge into the world of website promotion, you need a plan. So grab a pencil and plenty of paper, and get ready to jot down your ideas for global website domination (fiendish cackling optional).

Although all webmasters have their own tactics, it’s generally agreed that the best way to market a website is to follow these steps:

1. Build a truly great website.

If you start promoting your site before there’s anything to see, you’re wasting your effort (and probably burning a few bridges). Nothing says “never come back” like an empty website with an “under construction” message.

2. See step 1.

If in doubt, ...

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