Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 71. An Idea Turned into Millions!

Pete William often gets called the Australian version of billionaire Sir Richard Branson. This is not because he also has a few billion dollars lying around, but more likely because he is a smart entrepreneur and businessman with a knack for making money and getting attention. Pete is most famous for working out a scheme to sell Australia's version of Yankee Stadium, The Melbourne Cricket Ground when he was only 21-years-old. Here's his story.

Back when I was 21, I sold Australia's version of Yankee Stadium—The Melbourne Cricket Ground for $500 and got national media exposure. I was reading the book, The One Minute Millionaire, and in it, it tells the story of a guy from New Jersey, who in the 1980s sold old pieces of the famous Brooklyn Bridge's walkway timber. He went about creating 5" X 11" certificates outlining the history of the bridge, attaching a small piece of the timber and selling them for around $14.95 each, and word around the campfire is that he made like $2 million from it.

Obviously as a young Trump-wanna-be I loved this idea, and started to think how I could rip this idea off, replicate the idea, and implement it here in Australia. It was a much better idea then pinching golf balls off the local pitch-n-putt to resell. After racking the brain for about 10 minutes, I realized the Melbourne Cricket Ground was under reconstruction and the Ponsford Stand had just been ripped down. On the back of a few phone calls and newly found ...