Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 66. Porn and Pancakes at Church

How do you get more people to church? The answer, porn and pancakes, of course. A church in Southbrook, near Dayton, Ohio, offers a breakfast where you can come and learn about the dangers of porn addiction. Of course, there wasn't going to be any porn shown at the breakfast, but you could certainly get quite a bit of attention with the title. File this one under "we shouldn't really do that, should we?" category. Yes, you should.

Sometimes you need to embrace your inner troublemaker and do things that you know might ruffle a few feathers if you want to get noticed and reach a goal. How hard of a sell do you think it was for the organizers at that church in Dayton to convince their longest and most virtuous members on the idea of porn and pancakes? Who was the woman who stood up in the meeting and floated that idea? Do you think that took courage? Usually the best ideas are the ones that make half the room laugh and the other half gasp in disgust or terror. That's how you know when you have a great idea, an idea that is going to get noticed.

Speaking of pancakes, Sean O'Connor thought there had to be an easier way to make pancakes. Millions of people around the world enjoy pancakes every day, and we all know what a big pain in the butt it is to have to make the batter first, then fry the pancakes, and then clean it up. It's time consuming, messy, and, well, it's an inconvenience, but oh, the pancakes are so good and we must still have them. ...