Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 65. The Best Job in the World

There are thousands and thousands of beautiful tropical and exotic locations to travel to around the globe. Millions of people travel the globe annually spending obscene amounts of money to stay in the most exclusive locations. I love living in Cleveland, Ohio, but let's face it, when I am looking for a place to go on vacation I usually look for a place with endless blue skies, crystal clear bath warm water, and fancy umbrella drinks. A swim-up pool bar is a bonus.

Like you, the hardest part is figuring out where to go. There are too many decisions you need to make. So what do we do? We go to Google and do a search, or we call a travel agent (yes, they still exist), or more than likely we take recommendations from friends or associates about the last amazing place they went to. Still though, it's a tough call. That's why tourism bureaus exist. Their job is to find creative ways to get the word out about why we should come to visit them . . . and spend our hard-earned money.

Did you ever hear of the Queensland Islands on the Great Barrier Reef? Neither did I, until they broke through in 2009 with one of the most creative and talked about publicity campaigns ever achieved by a tourism bureau. The story was brilliant and the execution flawless. They created a new job for the island called "caretaker" and branded it as "The Best Job in the World." Then they opened up the application process to anyone in the world. All you had to do was prepare a short ...