Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 30. Boot Camps and Training Sessions

Another great way to offer continuity programs is by offering the program over a specific time period in the form of a boot camp or training session. For example, you could create a boot camp event on any topic, and then deliver the content each week in the form of Webinars, teleseminars, group calls, or prewritten e-mails. Whatever, it doesn't really matter how you deliver it, only that you ensure the customer gets it on a consistent basis as you promised.

I run a successful boot camp at 5DayBootcamp.com where I have helped thousands of people learn how to get motivated to find success on the Web. The user signs up to join my e-mail list, and then every day, for the next 5 days, I deliver to them a motivational podcast via e-mail, all automated. My boot camp is free, but I could have easily charged a fee for it. I use it to generate leads for my consulting business, but more on that later.

It doesn't have to be called a boot camp. You can call it a training session or course. The point is you deliver some type of information to the customer on a preset schedule that is determined by you. Think about all of the things you know a lot about or are really good at doing. Simply take that skill, or that knowledge, and break it up into a scheduled training course. Boot camps, training sessions, and courses work because people are used to learning on a schedule. Our educational systems are built on this structure.

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