Chapter 20. Determination, Diligence, and Discipline

Who would ever think you could build a brand with never spending one dime on advertising? It's possible and Tim Carter, the Founder of AsktheBuilder.com, did it. Carter did it using the three Ds: Determination, Diligence, and Discipline.

This story is a long one, but fast forward to today and here's what can happen if you invest the time to build a brand. Imagine 48,000 unique visitors a day to a web site you own. Imagine daily residual advertising revenues that exceed $2,000.00 each day. Imagine not having to work each day, if you want, because you built a web site to run on autopilot. Yes, this is what AsktheBuilder.com is all about and Tim Carter is living proof that working smart and hard can produce an income stream that is like the Energizer Bunny—it just keeps on going.

Carter's success is based on his passion as a custom home-builder and remodeling contractor. He loved working with his hands, but while in his mid-30s, he realized that the constant hard physical labor would eventually maim or kill him. It most certainly would affect his quality of life as he aged. In 1993 at age 41, Carter was selected as one of the Top 50 Remodelers in the United States by Remodeling magazine. Carter used this award to launch a weekly self-syndicated newspaper column entitled Ask the Builder that was running in 30 newspapers within nine months. This column is still published each week by about 30 papers across the nation, even though the ...

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