Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 15. DO Think Outside of the Box and What Can Happen When You Do

All this talk of ideas is making me hungry! FancyFastFood.com is an out-of-the-box idea that definitely gets your attention. They take fast food and turn it into gourmet looking food, then take pictures of it and post it on their web site. Head on over and take a look at how you can turn a Chipotle burrito into Chicken Chipotlioli, or how to turn Wendy's Hash Browns into Bubbe Wendy's Hanukkah Latkes.

Like you, I'm tired of hearing we need to be out of the box. However, as seen from the example of FancyFastFood.com, being out of the box can work. What are you doing to think outside the box? Don't discredit it. Try to live it and work with it, then see what happens. You just might be surprised at what you come up with that succeeds beyond your wildest dreams.

Why Didn't I Think of That?

Inevitably, at some point in your life you've had a head-slapping, stop in your tracks moment where you say to yourself, "Why didn't I think of that?" Every year thousands of people come up with a new product, or service, or web site idea that makes it big, earning the creator either a giant paycheck, a boatload of publicity, or both.

So why isn't that person you? It can be. We've already talked about ways you can bring out your inner creativity through the power of idea creation. You're primed now and ready to go and hopefully already have a stack of ideas in your head that you can move on.

Now what? Well, now it's time to act! Still ...