Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Chapter 14. Three Truths to Coming up with Great Ideas

Don the Idea Guy lives, breathes, and sleeps in the world of ideas. Here's three of his secrets to generating ideas that matter. You can learn more about Don by visiting DontheIdeaGuy.com.

1. I come up with a lot of good ideas because I come up with a lot of bad ideas. I ran across this quote by Linus Pauling early on in my life and fully believed it: "The best way to come up with a good idea is to come up with a lot of ideas." It's purely a numbers game. If I come up with more ideas (bad ideas, crazy ideas, old ideas, new ideas, outrageous ideas, safe ideas, dangerous ideas, half-baked ideas, out of this world ideas, scary ideas, unreasonable ideas, any and all kinds of ideas) than other people, I will also come up with more good ideas than other people.

2. I make room for more ideas. Most people can come up with one or two ideas that they think are really, really good. I mean, they absolutely feel this is a gonna make me rich, rich, rich idea. Alternatively, they have the opposite problem—they get these ideas that they feel are below average, they don't really stand out, probably already been thought-up by someone else, and so on. The problem is, that in both cases, either the individual expends incredible amounts of mental energy trying to retain their brilliant idea, or the less-than-brilliant idea swims around in their head as they try to come up with something cleverer. The solution to either of these situations is the same—record ...