You are previewing Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue.
O'Reilly logo
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue

Book Description

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including

  • The tools, techniques and tricks to get attention online and turn that attention into profit

  • The theory behind the importance of making your mark on the Internet

  • How other businesses and individuals made money from online marketing

Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Table of Contents

  1. Copyright
  2. Thank You
  3. Get My Attention!
  4. 1. PART I
    1. 1. Attention Marketing
      1. 1.1. So Who Are You?
    2. 2. No More Apologizing
    3. 3. Don't You Want to Be "That Guy"?
      1. 3.1. Did It Work?
    4. 4. How Do I Become "That Guy"?
      1. 4.1. Joe the Banker versus Sue the Banker
      2. 4.2. Social Media Brand Explosion
    5. 5. Can My Business Be "That Guy"?
      1. 5.1. Apple
      2. 5.2. Twitter
      3. 5.3. Mashable
      4. 5.4. Virgin America
      5. 5.5. Jet Blue
      6. 5.6. Blogher
      7. 5.7. Craigslist
      8. 5.8. Turkey in a Bottle
    6. 6. From Idea to Success in Eight Hours
    7. 7. Press Releases Don't Get Press Anymore
      1. 7.1. Use a Rifle, Not a Shotgun
      2. 7.2. The Pitch
    8. 8. Help Me Help You
      1. 8.1. Throw the CEO from the Plane!
      2. 8.2. Giant Balls of Yarn!
      3. 8.3. Free Domain Names!
    9. 9. Mark Cuban Hates Me
    10. 10. New Jersey Man Sells Brooklyn Bridge ... for $14.95!
    11. 11. One Video Got My Message Through
      1. 11.1. Don't Send a Letter, Make a Video!
    12. 12. The Million-Dollar Question!
      1. 12.1. Ideas
    13. 13. 26 Ways to Generate Killer Ideas
      1. 13.1. Post-it Notes Resume
    14. 14. Three Truths to Coming up with Great Ideas
    15. 15. DO Think Outside of the Box and What Can Happen When You Do
      1. 15.1. Why Didn't I Think of That?
    16. 16. Do You Market Outrageously?
      1. 16.1. You Don't Sell Blank
    17. 17. You Can't Do It? That's the Wrong Way to Think!
    18. 18. What's Your Hook?
    19. 19. A Few More Things about Good Brand Names . . .
      1. 19.1. Trademark It!
      2. 19.2. Say What You Do!
      3. 19.3. Monitor Your Reputation!
      4. 19.4. Apply Alliteration!
      5. 19.5. Turning Your Name into a Brand: Ask Dave Taylor
    20. 20. Determination, Diligence, and Discipline
      1. 20.1. Building the Brand
      2. 20.2. Building a List
      3. 20.3. Build Quality
      4. 20.4. Staying on the Cutting Edge
    21. 21. Marketing and Sales
      1. 21.1. What Am I Selling That's Better or Different than My Competitor?
      2. 21.2. The Two Reasons People Use the Internet
    22. 22. It's All about Pain
      1. 22.1. Your Sales Funnel
    23. 23. The Universal Truths of Selling on the Web
      1. 23.1. Easy and Simple Wins
      2. 23.2. Simple Wins
      3. 23.3. People Love Discounts (Everyone's a Shopper)
      4. 23.4. Free Rules
      5. 23.5. Make It Simple for People to Buy from You
  5. 2. PART II
    1. 24. Making Money on the Web
    2. 25. Do People Really Make Millions Online?
      1. 25.1.
        1. 25.1.1. Lesson #1: Doubt Kills Success
        2. 25.1.2. Lesson #2: Get Productive or Perish
        3. 25.1.3. Lesson #3: Be Extraordinary and Remarkable
        4. 25.1.4. Lesson #4: Doers Get What They Want, Everyone Else Gets What They Get
        5. 25.1.5. Lesson #5: Are You a Loser or a Failure?
        6. 25.1.6. Lesson #6: Negativity Kills
    3. 26. So How Do People Make Money Online?
      1. 26.1. Short-Term Goals to Get Started
        1. 26.1.1. Everyone Knows a Lot about Something
    4. 27. What's Your $$$ Number?
    5. 28. Membership Web Sites and Recurring Revenue, Oh My!
    6. 29. CD or DVD Continuity Programs
    7. 30. Boot Camps and Training Sessions
    8. 31. Group Coaching
    9. 32. Keeping Subscribers
      1. 32.1. Love Your Members
      2. 32.2. Community
      3. 32.3. Referral Program
    10. 33. Reusing Content
    11. 34. Bonuses Rule!
    12. 35. A Regular Guy Becomes the King of Continuity
    13. 36. The Tools
      1. 36.1. Membergate
    14. 37. Got a Brand in Mind Yet?
    15. 38. Affiliate Marketing
      1. 38.1. Optimize Your Blog
    16. 39. Social Media
      1. 39.1. This Is Business . . . Not Play Time!
    17. 40. Can I Use Social Media to Make Money?
    18. 41. Need a Job, Try Facebook
    19. 42. More Power to the People (on Facebook)
      1. 42.1. Social Media Fund-raising Gets the Word Out, and the Donations Flowing
    20. 43. Attention! Videos Can Make Money
      1. 43.1. Google Universal Search
      2. 43.2. Break Out of Your Box!
      3. 43.3. Your Competition Will Do It First
    21. 44. Getting into the Online Video Game
      1. 44.1. Fear of How You Look
      2. 44.2. Fear of Figuring It Out
      3. 44.3. Fear of Not Winning an Oscar
      4. 44.4. Puppet Videos Got Me a Job
    22. 45. Let's Get Viral!
      1. 45.1. Blenders Are Boring?
      2. 45.2. More Lessons Learned from George at BlendTec
      3. 45.3. Still Not Convinced Video Gets Attention
    23. 46. Walking the Walk
      1. 46.1. Reviews
      2. 46.2. Demonstrate Your Product or Service
      3. 46.3. The Whiteboard Trick
      4. 46.4. Feature Your Rock Stars
      5. 46.5. You Have Customer Evangelists, Use Them!
    24. 47. How to Distribute Web Videos
  6. 3. PART III
    1. 48. That Question Mark Guy
    2. 49. Speaking of Questions
    3. 50. Farting Sounds Make Us Laugh, But Is Anyone Buying?
    4. 51. Mmm, Mmm, Good!
    5. 52. Is All Attention Good?
    6. 53. Image Counts
    7. 54. Do You Have a Voice?
      1. 54.1. HirePasha.com
    8. 55. Crazy = Success Question
      1. 55.1. Stupid Ways to Get Attention (Don't Try This at Home)
      2. 55.2. Feeding Off Someone's Fame
    9. 56. Why do Some People Get Attention Yet Can't Monetize It?
      1. 56.1. Step 1: Research It!
      2. 56.2. Step 2: Act on It!
      3. 56.3. Step 3: Be Interesting
      4. 56.4. Did You Ever Eat a Chocolate Covered Grasshopper?
    10. 57. The Web Is Full of Copycats
    11. 58. Customer Evangelists Rule
      1. 58.1. The Industry of Snuggie
    12. 59. Luxury versus Need
    13. 60. Getting Attention the Old-Fashioned Way
    14. 61. Power to the People
    15. 62. One "Hell" of an Attention-Getter
    16. 63. Astonish Me!
    17. 64. Does Making S#*% Up to Get Attention Work?
    18. 65. The Best Job in the World
    19. 66. Porn and Pancakes at Church
    20. 67. The Worst Is Sometimes Better Than the Best
    21. 68. Five Cents Is More Memorable Than Free
    22. 69. Sometimes It's the Little Ideas That Work Best
    23. 70. Stalker or Author? Who Cares? It Worked!
    24. 71. An Idea Turned into Millions!
  7. Conclusion This Book Was Written for You
  8. But Wait . . . There's More!