ATD Talent Management Handbook

  Section IAttracting Talent

 

The Great Recession hammered home the fact that a long traditional career with a single employer is no longer a realistic expectation for most job seekers. In fact, that’s not even something many of them want. Instead, they prefer to spend their time with an organization whose purpose and culture align with their own and then remain there for as long as the organization and the work remain interesting. They also value flexibility in where and how work gets done. Fundamentally, an employer’s brand in the marketplace is essential to attracting top talent.

In chapter 1 John Sullivan discusses the very real business impact ...