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ASTD Management Development Handbook: Innovation for Today's Managers by Lisa Haneberg

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Chapter 34

Using Social Media to Create Systems of Engagement

CV Harquail, PhD

Editor’s Note

Management guru Gary Hamel said in his management 2.0 speech (see it here: www.managementexchange.com) that organizations should seek to develop some of the best qualities that we find on the web. In this chapter, CV Harquail offers managers a vision and meaty list of practices they can implement to use new technology tools (and the mental and social constructs they create) to build engagement. And she does this with a style that is fluid and a pleasure to read. I have often thought that managers have much more competition for their employees’ time, attention, ...

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