ASTD Management Development Handbook: Innovation for Today's Managers

Chapter 34

Using Social Media to Create Systems of Engagement

CV Harquail, PhD

Editor’s Note

Management guru Gary Hamel said in his management 2.0 speech (see it here: www.managementexchange.com) that organizations should seek to develop some of the best qualities that we find on the web. In this chapter, CV Harquail offers managers a vision and meaty list of practices they can implement to use new technology tools (and the mental and social constructs they create) to build engagement. And she does this with a style that is fluid and a pleasure to read. I have often thought that managers have much more competition for their employees’ time, attention, ...