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ASTD Management Development Handbook: Innovation for Today's Managers by Lisa Haneberg

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Chapter 28

Co-Create: Building a Successful, Enduring Organization One Project at a Time

Steve Martin

Editor’s Note

This chapter offers a great case study for a compelling approach to project management. Steve Martin, along with his Hubert colleagues, created and have used the Co-Create Model for years, to launch and manage project teams that produce extraordinary results. Much more than a new business process, Co-Create is a way of working, and a culture that enables growth and personal bests. I am thrilled that Steve agreed to share his proven approach with you.

The Co-Create Model is a small-group engagement method for project management and ...

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