Chapter 13

The LPK Field Guide—An Inspiring Model for Communicating Expectations

LPK Design Team

Editor’s Note

This is one of the most unusual chapters in this book because it contains portions of LPK’s Field Guide for employees, and the story of how this extraordinary piece came to be. When I first saw the Field Guide, I recognized it as one of the most compelling expressions of how one company defines excellent work. To help their team members excel, managers must be able to articulate how they would define outstanding work—not just the “whats” but some of the “hows” and “whys.” I hope you are as inspired and blown away by this example from ...

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