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ASTD Handbook of Measuring and Evaluating Training

Book Description

From ASTD, and developed as the single, go-to resource for trainers and workplace learning practitioners, this landmark handbook provides all the information, guidelines, and practical application necessary to design, develop, and implement effective evaluation and measurement of training initiatives. Presented in a sequential and as a process-oriented methodology, the ASTD Handbook for Measuring & Evaluating Training takes you through the planning, data collection, analysis, and implementation in the rigorous style demanded by businesses seeking strong analytical results. Contributors to this significant publishing effort include top names in the training evaluation field such as James Kirkpatrick, Jack Phillips, and Don Ford, as well as case studies focusing evaluation of technology, e-learning, technical training, leadership development, and sales training. This title also includes a section called "Voices," which provides partial transcripts of interviews with the gurus of the training evaluation field. Full podcasts of the interviews will be made available at a dedicated website for the book.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Content
  5. Foreword
  6. Introduction to the ASTD Handbook of Measuring and Evaluating Training
  7. Acknowledgments
  8. Section 1: Evaluation Planning
    1. Chapter 1: Identifying Stakeholder Needs
    2. Chapter 2: Developing Powerful Program Objectives
    3. Chapter 3: Planning Your Evaluation Project
  9. Section 2: Data Collection
    1. Chapter 4: Using Surveys and Questionnaires
    2. Chapter 5: Designing a Criterion-Referenced Test
    3. Chapter 6: Conducting Interviews
    4. Chapter 7: Conducting Focus Groups
    5. Chapter 8: Action Planning as a Performance Measurement and Transfer Strategy
    6. Chapter 9: The Success Case Method
    7. Chapter 10: Using Performance Records
  10. Section 3: Data Analysis
    1. Chapter 11: Using Statistics in Evaluation
    2. Chapter 12: Analyzing Qualitative Data
    3. Chapter 13: Isolating the Effects of the Program
    4. Chapter 14: Converting Measures to Monetary Value
    5. Chapter 15: Identifying Program Costs
    6. Chapter 16: Calculating the Return-on-Investment
    7. Chapter 17: Estimating the Future Value of Training Investments
  11. Section 4: Measurement and Evaluation at Work
    1. Chapter 18: Reporting Evaluation Results
    2. Chapter 19: Giving CEOs the Data They Want
    3. Chapter 20: Using Evaluation Results
    4. Chapter 21: Implementing and Sustaining a Measurement and Evaluation Practice
    5. Chapter 22: Selecting Technology to Support Evaluation
    6. Chapter 23: Evaluating mLearning
    7. Chapter 24: Evaluating Leadership Development
    8. Chapter 25: Evaluating a Global Sales Training Program
    9. Chapter 26: Evaluating Technical Training
    10. Chapter 27: Evaluating Traditional Training versus Computer Simulation Training for Leader Development
  12. Section 5: Voices
    1. Robert O. Brinkerhoff
    2. Mary L. Broad  
    3. Jac Fitz-enz  
    4. Roger Kaufman
    5. Donald L. Kirkpatrick  
    6. Jack J. Phillips
    7. Dana Gaines Robinson
    8. William J. Rothwell
    9. Epilogue
    10. About the Editor of "Voices"
  13. Appendix: Answers to Exercises
  14. About the Editor
  15. Index
  16. Back Cover