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Assemble the Social Web with zembly by Chris Webster, Todd Fast, Paul Anderson, Gail Anderson

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1 What Is zembly?

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Imagine writing web applications where your own creativity is the only limiting factor. The challenge becomes thinking up that killer application, not implementing it. No matter where you get your material (from web site content, API calls, or simply hooking one data stream to another), you can fashion that cool, customized widget or full-blown social application. If you can imagine it, you can build it. And if you can build it, you can deploy and scale it, too.

zembly is the first step to realizing this goal. Imagine a “programmable web,” where the browser is your development environment and your colleagues are thousands ...

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