Sometimes, the company must allow the development team to slow down on feature delivery in order to focus on performance and resolving the technical debt. They should be given time to be thoughtful about design decisions so that they can cogitate avoiding premature generalization or careless optimization.
Performance is a significant selling point of software, and it is much easier to build quality throughout the development process than in a polishing phase at the end. There is a significant body of evidence that suggests good performance improves your Return on Investment (RoI) and creates customers. This is especially true on the web, where poor performance decreases conversion rate and search engine ranking.
Having ...
